The Masters of the Rietveld 2007 Publication was launched during the graduation event of the students of the Sandberg Institute Master course of that year and it compiles their thesis. The Sandberg Institute is a prestigious institution particularly unexpensive and their students projects often adress daily issues outside the design sphere. In this publication typographic messages open next to the student thesis presenting each student while making a paralel between their project/thesis and pop culture references from advertizing, film, music, art and daily common life. The typography is equally low budget and popular being the top entries in free fonts websites. The main font is Times New Roman and no grid was used.