Sandberg Masters1

These Posters were made for the gradutation of the Sandberg Institute Design students and present them as the New Masters of the Rietveld. The Sandberg Institute is a small family of designers that often see the world trough different angles. I wanted to illustrate what each Master was about so I created contextual messages for each one of them that refer to their their work and/or their personality. The weird POP Posters invite the audience to come and see our weird Masters.

Some Masters Present themselves:

Ogul Oz- Ogul work is about street, clandestine actions. During his time at the Sandberg Institute he sometimes strugled with the spelling in the english language. Ironicly he’s name was constatly miss spelled in our Institute. In the end he wanted he’s name visible and correctly spelled. The Line “sweet dreams with the correct spelling of Ogul Oz” can be interperted both ways.

Amir Admoni - Amir was the last to write and deliver his thesis, it was a painfull thing for him to do and I had no more time to make the publication. So for his poster I used a quote that he loves from the movie “The Shining”. Where Jack Nicholson literaly goes crazy trying to write a book and all he can write is “All work and no play makes Jack a dull boy.”

Coralie Vogelaar - Coralie likes references and quotes.
In a book she made for the Sandberg Institute she wrote by hand in the first page “The majority sucks, Join the minority! Coralie Vogelaar”. This Book was about the Network of the Sandberg.
Therefor I took the quote of Coralie and wrote “Join Coralie and the Minority, everybody will be there”.

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